(206) 852-2652
USER EXPERIENCE DESIGNER
Bridging design, strategy and research for better business outcomes.
ABOUT
Recent Experiences
Sabine has worked as a User Experience Professional for the past 20 years, bridging design, strategy, and research, while encouraging her team to find innovative and successful outcomes for both users and the business.
She has taken organizations from no Design Thinking to a deep understanding of customer needs and how UX Strategy and User Centered Design Processes can help in the pursuit of measurable Business Outcomes.
MARCH 2019 / Ongoing
School of Visual Concepts, Seattle
UX INSTRUCTOR
Giving back to the community by helping aspiring UX Designers grow and thrive.
- UX Capstone Spring 2019
- UX Capstone Summer 2019
- Fundamentals of UX
Strengths: UX Strategy, User Centered Design, Design Thinking and Evangelism, Visual Design, Problem Solving, Motivating and Leading teams
Design skills: User Centered Design Process, Information architecture, Flow Charts, Wireframes, prototyping (Adobe XD, Axure, Figma, Balsamiq, Sketch, etc.), Visual Design, Pattern Libraries, Brand Creation and maintenance
Tools: Adobe Creative Cloud (Photoshop, Illustrator, Adobe XD etc.), Figma, Sketch, Axure, and various other Prototyping tools, HTML/CSS, Visio and Omnigraffle, Office and more
Special skills: UX Strategy, Lean UX (Agile Scrum / Scum Master), KANO Modeling, Customer Journey Mapping, Site Analytics (Adobe and Google) Prototyping, Video Editing and Story Telling, Ecommerce, Map Interaction, Search, Touch, Pen, Gaming, Software and Software as a Service (SaaS), User Research (Qualitative and Quantitative), Product Management
JUN 2018 / JUL 2019 (1 year)
Smartsheet, Bellevue
UX MANGER - REVENUE TEAM
Lead the UX efforts by solving Business Revenue Problems through hypothesis based, live A/B Testing, and Conversion Funnel Analysis with the help of Iterative Experimentation.
- Significantly Increased funnel Annual Estimated Revenue through improved on-boarding, language, and design.
SR UX DESIGNER (LEAD) - ENTERPRISE TEAM
Lead the UX efforts for the largest revenue driving pillar through improved understanding of Support Issues, Customer Satisfaction Drivers, and Customer Facing internal user's barriers to efficient execution.
- Lead and orchestrated a complete re-design of Administrator Console with hundreds Use/Error Cases.
- Interviewed Internal and External users
- Analyzed Support Logs and Funnel Data
- Documented existing experience in Flow Charts, Use Case Inventory, Competitive Analysis
- Arranged Workshop with key players; Sales, Customer Success, Pillar Leads, IT and other Stake Holders across the organization.
- Base-lined and improved UX Key Performance Indicators (KPIs) through Score Card tracking; Measured Success Rate, Error Rate, Time-on-Task, System Usability Scores
- Delivered data and documentation that helped Business Decision Makers (BDM) make data backed, informed decisions.
- Improved organizational UX processes.
- Lead and mentored Junior UX Designer (Intern) through the process.
OCT 2011 / JUN 2018 (6.5 years)
Microsoft, Seattle
UX DESIGNER II
Advanced Services Delivery is a multi-billion-dollar business, focusing on Microsoft Premier customers globally (Governments, Fortune 500, Education Sector). In addition to traditional User Centered Design work, such as flowcharts, wireframes, prototyping and visual design, she championed User Centered Design Processes on her team:
- Lead organization from no Design Thinking to deep understanding of customer needs
- Established user panels with weekly Lean UX research sessions
- Used customer Journey Mapping as baseline method of understanding users
- Prioritized design effort with the help of Grounded Theory and KANO
- Provided Lean UX Training of full organization by Jeff Gothelf
- Mentored in a variety of methodologies, giving team members tools to learn from users
- Hired new talent to build the team’s UX muscle
AUG 2010/ AUG 2011 (1 Year)
Whitepages, Seattle
SR INTERACTION DESIGNER
WhitePages.com is the leading North American search engine focusing on people search and digital identity verification. The site is used both by consumers and businesses and has 50 million unique users every month.
- Lead designer for People Search
- UX strategy using Site Catalyst / Google Analytics to increase traffic
- Used Lean UX experimentation through A/B live testing
- Designed new simplified sign-up/log-in flow
- Designed new map interaction models for Neighbors, which resulted in a patent:
- Patent: NEIGHBOR MAPPING SYSTEMS AND METHODS - Issued: March 13, 2014
OCT 2005 / MAY 2010 (4 years 8 months)
Microsoft, Seattle (contract)
SR USER EXPERIENCE DESIGNER
- Created the online support experience for Microsoft customers globally
- Mentored Program Managers in User Centered Design
- Designed User Experiences for Simulation Game experiences
- Designed Touch and Pen Interaction on Tablet PC
- Advocate for the UX and UR team and designer of UR field tool
PREVIOUS Experiences
DESIGN / STRATEGY / INVESTIGATIVE REPORTING
Europe / Seattle
- Ecommerce - US first online pharmacy, US first online Cruise Line
- Art, and Creative Direction - Advertising - Swedish ad agencies 5 years
- Investigative Reporting - Swedish Broadcasting Corp (SBC) 6 years
EDUCATION
BACHELOR OF ARTS JOURNALISM / FILM / VIDEO
Sweden / Los Angeles
University of Gothenburg / Columbia College Hollywood
Valedictorian / Magna Cum Laude
DESIGN / STRATEGY / MARKETING / DESIGN MANAGEMENT
Sweden / Seattle
IdeInvest Art Director Design 3 years (Apprentice)
University of Washington Certificate in Integrated Marketing Communications
School of Visual Concepts
- Investigative Reporting - Swedish Broadcasting Corp (SBC) 6 years
- IdeInvest Art Director Design 3 years (Apprentice)
- University of Washington Certificate in Integrated Marketing Communications
- School of Visual Concepts
(206) 852-2652