(206) 852-2652

USER EXPERIENCE DESIGNER

Bridging design, strategy and research

 

ABOUT

Recent Experiences

Sabine has worked as a User Experience Designer for the past 19 years, bridging design, strategy, and research, while encouraging her team to find innovative and successful outcomes for both users and the business.

 

She has taken her current organization from no design thinking to a deep understanding of customer needs and how UX strategy and User Centered Design can help in the pursuit of business outcomes.

 

Strengths: User Centered Design, UX strategy, Design Thinking and Evangelism, Visual Design, Problem Solving, Motivating and leading teams

 

Design skills: User Centered Design Process, Information architecture, flow charts, wireframes, prototyping (Adobe XD, Axure, Figma, Balsamiq, Sketch, etc.), Visual Design, Pattern Libraries, Brand Creation and maintenance

 

Tools: Adobe Creative Cloud (Photoshop, Illustrator, Adobe XD etc.), Figma, Sketch, Axure, and various  other Prototyping tools, HTML/CSS, Visio and Omnigraffle, Office and more

 

Special skills: Lean UX (Agile Scrum / Scum Master), KANO modeling, Customer Journey Mapping, Site Analytics (Adobe and Google) Prototyping, Video Editing and Story Telling, Ecommerce, Map Interaction, Search, Touch, Pen, Gaming, Software and Software as a Service (SaaS), User Research (Qualitative and Quantitative),  Project Management

 

OCT 2011/ PRESENT (6.5 years)

Microsoft, Seattle

UX DESIGNER II

Advanced Services Delivery is a multi-billion-dollar business, focusing on Microsoft Premier customers globally (Governments, Fortune 500, Education Sector). In addition to traditional User Centered Design work, such as flowcharts, wireframes, prototyping and visual design, she championed User Centered Design Processes on her team:

 

  • Lead organization from no Design Thinking to deep understanding of  customer needs
  • Established user panels with weekly Lean UX research sessions
  • Used customer Journey Mapping as baseline method of understanding users
  • Prioritized design effort with the help of Grounded Theory and KANO
  • Provided Lean UX Training of full organization by Jeff Gothelf
  • Mentored in a variety of methodologies, giving team members tools to learn from users
  • Hired new talent to build the team’s UX muscle

 

AUG 2010/ AUG 2011 (1 Year)

Whitepages, Seattle

SR INTERACTION DESIGNER

WhitePages.com is the leading North American search engine focusing on people search and digital identity verification. The site is used both by consumers and businesses and has 50 million unique users every month.

 

  • Lead designer for People Search
  • UX strategy using Site Catalyst / Google Analytics to increase traffic
  • Used Lean UX experimentation through A/B live testing
  • Designed new simplified sign-up/log-in flow
  • Designed new map interaction models for Neighbors, which resulted in a patent:

 

  • Patent: NEIGHBOR MAPPING SYSTEMS AND METHODS - Issued: March 13, 2014

 

OCT 2005 / MAY 2010 (4 years 8 months)

Microsoft, Seattle (contract)

SR USER EXPERIENCE DESIGNER

  • Created the online support experience for Microsoft customers globally
  • Mentored Program Managers in User Centered Design
  • Designed User Experiences for Simulation Game experiences
  • Designed Touch and Pen Interaction on Tablet PC
  • Advocate for the UX and UR team and designer of UR field tool

 

PREVIOUS  Experiences

DESIGN / STRATEGY / INVESTIGATIVE REPORTING

Europe / Seattle
  • Ecommerce - US first online pharmacy, US first online Cruise Line
  • Art, and Creative Direction - Advertising  - Swedish ad agencies 5 years
  • Investigative Reporting - Swedish Broadcasting Corp (SBC) 6 years

 

EDUCATION

BACHELOR OF ARTS JOURNALISM / FILM / VIDEO

Sweden / Los Angeles

University of Gothenburg / Columbia College Hollywood

Valedictorian / Magna Cum Laude

 

DESIGN / STRATEGY / MARKETING / DESIGN MANAGEMENT

Sweden / Seattle

IdeInvest Art Director Design 3 years (Apprentice)

University of Washington Certificate in Integrated Marketing Communications

School of Visual Concepts

 

sabine@sabinemclain.com

(206) 852-2652